Imagine being able to deliver personalized marketing messages to each of your customers, anticipate their needs and preferences in real-time, generate high-quality content at scale, and automate customer support and lead generation - all with the help of artificial intelligence (AI). It may sound like something out of a sci-fi movie, but the truth is, AI is revolutionizing the world of digital marketing in ways we never thought possible.

As we move further into the age of digital transformation, the use of AI in marketing is becoming more widespread and essential to success. In fact, a recent report by MarketsandMarkets predicts that the AI in marketing industry will be worth over $40 billion by 2025.

AI based SEO is transforming the digital marketing landscape. AI is helping businesses to make informed decisions about their digital marketing campaigns. AI automates tedious tasks and provides insightful data. AI can impact keyword research, keyword grouping, article generation, and user experience (UX) in digital marketing.

So how exactly is AI changing the digital marketing game?

Let's take a closer look at some of the key ways:


By leveraging AI-based algorithms, businesses can now deliver personalized marketing messages to customers in real-time. These algorithms analyse data on customer behavior, preferences, and interests to deliver tailored content and product recommendations. This approach not only increases customer engagement but also boosts conversion rates and customer loyalty.

Predictive Analytics

Predictive analytics helps businesses anticipate customer needs. This means you can run more targeted marketing campaigns. AI-based algorithms analyse more customer data than is humanly possible. Businesses are able to see patterns and trends as they emerge. Having this kind of information ca give you the competitive advantage in your marketing strategies.

AI SEO content generator

Content Creation with a SEO AI writer

Content creation is a time consuming and resource heavy process. With an AI SEO content generator, businesses can generate high-quality content at scale. From writing articles to creating videos, AI-based tools can create bespoke content that is tailored to specific audiences and optimised for search engines. You will need an SEO AI writer to turn this into rich, human content for your website.


Keyword Research

SEO AI can help with keyword research by analysing vast amounts of data and suggesting keywords that are most relevant to your target audience. By using machine learning algorithms, AI can identify keywords that have high search volume and low competition, providing businesses with an edge over their competitors. This enables businesses to focus on the keywords that are most likely to bring traffic and conversions to their websites.

AI SEO tools

Keyword Grouping with SEO AI tools

Once your target keywords have been determined, AI SEO tools can assist you in grouping them into related subjects. As a result, organising your content and choosing precise keywords for each piece of content is made simpler. Businesses can quickly identify the most relevant phrases and classify them using SEO AI tools to examine data, enabling you to concentrate on the keywords that will have the biggest influence on your campaigns.

AI for SEO: Article generation

By automatically producing material based on data and trends, AI for SEO can also assist with article generation. Businesses which do this can save time and money and concentrate on other areas of their campaigns. AI systems can assess data and recommend subjects that are likely to be well-liked by your intended audience.


AI-based chatbots are becoming increasingly popular in the world of customer support and lead generation. Chatbots provide 24/7 customer service, answer frequently asked questions and identify potential leads for businesses. By automating these processes, businesses can free up resources and focus on other important areas of the business. A word of caution, however, chatbots have to be genuinely useful are not a replacement for human customer service. They are simply a tool to help businesses provide better customer service.

AI Ethics

While the benefits of AI in digital marketing are clear, it's important to consider the ethical considerations surrounding its use. From privacy concerns to the potential for perpetuating biases, it's essential for businesses to approach AI-powered marketing strategies with caution and consideration.

AI is transforming digital marketing in new ways all the time. By leveraging AI-powered tools and strategies, businesses can deliver more personalised and effective marketing campaigns, giving them a competitive edge in today's digital landscape.


What about the future of search?

Implications for AI based SEO

Looking towards the future, the role of AI based SEO is only going to become more important. As search engines like Google continue to evolve and improve their algorithms, AI will play a critical role in determining search rankings and delivering more relevant results to users.

AI and SEO

One area where AI is set to have a major impact is in voice search. With the rise of smart home devices like Amazon Echo and Google Home, more and more users are using voice commands to search for information. AI-powered voice assistants like Siri and Alexa use natural language processing (NLP, not to be confused with Neuro-Linguistic Programming!) to understand user queries and deliver accurate results. It is safe to predict that voice search AI and SEO will continue growing for businesses looking to stay ahead of the curve.

Image and Video Search

AI is set to revolutionise image and video search. With the help of computer vision technology, AI-based algorithms can now analyse images and videos to identify objects, people and even emotions! This means that businesses can super-optimise their visual content for search engines, allowing them to reach a wider audience and drive more traffic to their website.

AI will make search more personalised than ever before by analysing user behaviour, interests and preferences. AI-based algorithms deliver search results that are tailored to each individual user. This level of personalisation not only improves the user experience but also increases the chances of conversion and customer loyalty.

The future of search will be driven by AI-powered algorithms that can deliver more personalised, accurate and efficient results to users. As businesses continue to adapt to this changing landscape, it's important to stay up to date with the latest AI-driven tools and strategies to remain competitive and deliver the best possible user experience.

AI based SEO tools

The two most well-known SEO tools on the market today, SEMrush and Ahrefs, both primarily rely on AI-based technology to offer insightful data on keyword potential, Google position rating, and other crucial details about your competition.

We use the SEMRush API with in-house automation software to provide you a thorough insight of the competitive environment in your sector by analysing vast amounts of data from search engines and other sources. With SEMrush, it is possible to conduct keyword research, monitor your search engine ranks, and examine the internet marketing tactics of your rivals.

Ahrefs, on the other hand, focuses solely on backlink research and gives you comprehensive details about the backlinks pointing to your website and the websites of your rivals. These products both use AI algorithms that can filter through vast volumes of data to provide you the most important insights and useful advice.

Both these tools are invaluable to keep one step ahead of the competition and make well-informed decisions about your SEO approach.

How AI is changing UX

AI can affect UX by providing businesses with information on how their audience uses their website. Businesses can utilise this information to optimise their websites and enhance user experience in general. AI algorithms may examine user behaviour and provide information on bounce rates, click-through rates, and time spent on the website. Decisions regarding how to enhance user experience and raise conversion rates can then be made using this information.

Digital marketing campaigns are being significantly impacted by AI. AI assists organisations in making wise decisions and achieving better outcomes by automating laborious operations and giving insightful data.

Whether through keyword research, keyword grouping, article creation or UX, AI is proving to be a valuable tool for businesses looking to succeed in the world of digital marketing.