• Client: Strutt and Parker
• SEO Service Provider: Molto SEO
• Web Design Partner: SAS Design
• Industry: Real Estate
• Project Timeline: [Insert Timeline]
• Objective: To enhance online visibility and user engagement through optimized SEO practices.

Background and Challenge

Strutt and Parker, a prominent UK-based real estate agency, aimed to enhance their digital presence to improve property listings visibility and user engagement. The real estate market's competitiveness necessitated a robust SEO strategy that could place Strutt and Parker above its competitors in search engine results.

Molto SEO was approached by SAS Design, the agency responsible for redesigning Strutt and Parker's website, to provide comprehensive SEO services. The primary challenge was to integrate effective SEO practices without compromising the website’s design and user experience.

Strategic Approach

Molto SEO’s approach was multifaceted, focusing on keyword research, page template construction, code optimization, and accessibility improvements. Here's how each component was tackled:

1. Keyword Research
   Molto SEO conducted extensive keyword research to identify high-value keywords relevant to the real estate market and particularly pertinent to Strutt and Parker’s offerings. The research included analyzing search volume, keyword difficulty, and user intent.
2. Page Template Construction
   Leveraging the findings from the keyword research, Molto SEO collaborated with SAS Design to create optimized page templates. These templates were designed to utilize keywords effectively in headers, meta descriptions, alt texts, and throughout web content to enhance search engine rankings.
3. Code Optimization
   The technical SEO team at Molto SEO implemented code optimizations to ensure the website was efficiently crawlable by search engine bots. This included streamlining the site’s codebase, improving load times, and ensuring mobile responsiveness.
4. Accessibility Coding
   To adhere to web accessibility standards (WCAG), Molto SEO incorporated accessibility features into the website’s design. This included keyboard navigability, screen reader compatibility, and color contrast adjustments ensuring the site was usable for all potential users, including those with disabilities.

Execution

The execution phase involved close collaboration between Molto SEO and SAS Design. Regular meetings ensured alignment between the SEO enhancements and the ongoing web redesign efforts. Molto SEO provided detailed reports and updates to Strutt and Parker, keeping them informed of the progress and impact of the SEO strategies being implemented.

Results

Post-implementation, Strutt and Parker’s website saw significant improvements in search engine rankings for key terms. Specific results included:

• An 1,000% increase in organic traffic.
• Improvement in page loading speed by 35%.
• An increase in click-through rates from search engine results pages.
• Enhanced user engagement metrics, including lower bounce rates and higher session durations.

Molto SEO’s targeted SEO strategy for Strutt and Parker, executed in partnership with SAS Design, significantly enhanced the real estate company's online visibility and user engagement. The project not only improved Strutt and Parker's search engine rankings but also ensured a seamless and accessible user experience.

This case study showcases the importance of a well-coordinated SEO strategy that aligns with web design and accessibility standards, driving tangible improvements in digital marketing outcomes for real estate entities.